Varalakshmi Vratham is a popular Hindu ceremony observed by married women in South India and Maharashtra. This year, Varalakshmi Vratham falls on July 31st, 2020. Goddess Lakshmi – the goddess of riches and prosperity – is worshiped on this day. Varalakshmi Vratham exactly means the boon-granting goddess. Worshipping Goddess Lakshmi on this day is equal to worshipping Ashtalaksmi – the eight goddesses of riches, Earth, Learning, Love, Fame, Peace, Pleasure, and Strength.
According to Hindu tradition, once Goddess Parvati asked Lord Shiva about a vratha that would be valuable to women. Lord Shiva then mentioned the significance of Varalakshmi Vratham. The conversation on Varalakshmi Vratham between Goddess Parvati and Lord Shiva takes place in the Skanda Purana. To show the importance of the vratham, Lord Shiva narrates the story of Charumati. Pleased with Charumati’s attachment to her husband and family, Goddess Lakshmi appeared in her dream and asked her to perform the Varalakshmi Vratham.Source : http://www.chennailivenews.com/